Engineering Narratives
Our Narrative Engineering program helps scientists, engineers, and technology professionals transform complex ideas into compelling stories that drive results. Whether you’re seeking to secure funding, close a business deal, or inspire your team, our structured storytelling framework combines the precision of engineering with the creativity of narrative to make your message resonate.
What We Do
We provide targeted coaching and training that empowers professionals to craft persuasive narratives, tailored to their specific goals. Our services are designed to meet the unique needs of highly technical fields, ensuring that your stories capture the attention of diverse stakeholders—executives, funders, clients, and collaborators.
How Narrative Engineering Works
Our approach is simple, yet powerful:
- Identify Your Goal: From funding proposals to sales pitches, we help you clarify the outcome you’re driving.
- Understand Your Audience: Tailor your message for decision-makers, ensuring that technical details are balanced with a clear, engaging narrative.
- Craft the Story: We guide you through a structured storytelling process, blending data, technical insights, and human elements into a persuasive message.
- Deliver with Impact: Our coaching helps you present your story with confidence and presence, ensuring your message lands with clarity and authority.
Who It’s For
We work with professionals across a range of fields, including:
- Scientists & Researchers
- Engineers & Innovators
- Technology Leaders
- Sales & Business Development Teams
Whether you’re drafting a grant proposal, pitching a new product, or presenting at a conference, Narrative Engineering equips you with the tools to make your ideas heard.
Why Narrative Engineering?
You’ve got a lot of competition and your technical expertise alone isn’t enough. To stand out, you need to communicate your ideas in a way that connects with people—whether they’re funders, partners, or customers. Our unique framework is designed for leaders who operate in highly technical fields, helping you combine logical structure with compelling storytelling to achieve tangible outcomes.
Scott Hutcheson, PhD, Developer and Trainer
The Narrative Engineering program was developed by Scott Hutcheson, PhD, a faculty member at Purdue University, specializing in Engineering and Technology Leadership. He brings over 30 years of experience working with scientists, engineers, and technology professionals, blending his technical expertise with his deep understanding of storytelling. The Engineering Narratives training and services is based on the same content used in his Purdue graduate courses.
Before settling into an academic and technical career, Scott studied theater as an undergraduate. This gives him a unique edge in blending narrative with precision. He is also an award-winning creative non-fiction writer and a two-time Emmy-nominated documentary filmmaker for PBS, bringing creative storytelling techniques into the world of technical and professional communication. This rare combination of expertise ensures that his Narrative Engineering framework resonates with those in highly technical fields while maintaining a powerful, human touch.
Our Services
Full-Day Workshops
Our immersive full-day workshops are designed to give you the hands-on experience needed to master the art of structured storytelling. These sessions cover the principles of Narrative Engineering and allow you to practice crafting and delivering your own stories. Perfect for teams and organizations looking to enhance their communication capabilities.
Proposal Development Coaching
Get personalized coaching for your next big proposal. We guide you through every step of the process, ensuring your technical accuracy is paired with a powerful, persuasive narrative that resonates with decision-makers.
Ongoing Coaching
For professionals who want to refine their storytelling over time, we offer ongoing coaching services. You’ll get continuous feedback and support, helping you tailor your message for maximum impact across different contexts—fundraising, leadership, or business growth.
Contact Us
Ready to take your storytelling to the next level? Use the form below to contact to learn more about how you can bring Narrative Engineering to your team or organization.